Explore a collection of real-world Business Intelligence projects where I transformed data into actionable insights. Each case study highlights the business challenge, my analytical approach, the tools and technologies applied, and the strategic value delivered to stakeholders.
From uncovering hidden trends to designing interactive dashboards and delivering data-driven recommendations, these projects showcase how I help organizations make smarter, faster decisions.
Optimizing User Engagement Through Behavior Analytics
The main objective of this project was to utilize user behavior analytics to enhance engagement and improve the digital experience using Power BI.
Strategies to Combat Shopping Cart Abandonment & Boost Sales
The main objective of this project was to analyze customer behavior and enhance the e-commerce checkout process using SQL and Power BI.
Analyzing Customer Churn for a telecom company
The main objective of this project was to analyze customer behavior and enhance customer retention using Excel.
Analyzing traffic patterns for a department of transportation
The main objective of this project was to analyze traffic patterns through three distinct charts: monthly volumes, weather, and holiday travel, using Tableau.
Visualizing World Happiness by Factors
The main objective of this project was to visualize world happiness by factors such as economy, health, family, and generosity using Tableau.
Marie Camara | BI Analyst 